"He Like That" is a song recorded by American group Fifth Harmony for their self-titled third studio album. The song was written by its producers Ammo, DallasK and Ester Dean. It contains a portion of the song "Pumps and a Bump" performed by rapper MC Hammer. The song was serviced to US Contemporary Hit radio as the album's second single on September 19, 2017. On October 20, 2017, a remix of the song featuring rapper French Montana was released. The music video for the single premiered on August 25, 2017 during a livestream celebrating the release of the group's album.
Background[]
The song was written by its producers Ammo, DallasK and Ester Dean. The song was initially offered to Fifth Harmony when their A&R executive, Chris, played a demo during the recording sessions for the album. When the demo started playing they considered it as "different," accepting to record the song in the following sessions. The vocals were recorded and produced by Chris "TEK" O'Ryan. Phill Tan mixed the track while the audio engineering was carried out by Josh Cadwin. The audio mastering was done by Michelle Mancini. "He Like That" officially impacted the US contemporary hit radio on September 19, 2017.
Music video[]
The music video for "He Like That" was directed by James Larese who previously worked with the group in the video for "Down." Parts of the video were captured in an old club located in Los Angeles, California. The video contains neon-drenched lights, an intensive illumination and balance of colors (these characteristics also can be found in the video for "Down" which the group used as a base to recreate the same colorful aesthetic in the video). The scenery is reminiscent of '90s hip hop block parties and Jamaicans dancehall; it features graffitis and loudspeakers. Alexandra Holterman from Billboard described the video as "sweaty, confident, and unapologetically sexy." Deepa Lakshmin of MTV News blog viewed the video as "hotter" than their video for "Work from Home" and praised the group's coordination. The video received comparisons to Britney Spears' video for "I'm a Slave 4 U" due to their similar themes and choreography.
References[]
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